Here is a good list that I came across from another blog.

Ten Essentials of SaaS Solution Marketing

I’ve been thinking and writing for awhile now about the challenges of marketing software-as-a-service (SaaS) solutions and thought it would be useful to gather the essential elements required for success into a handy list. I’ve expanded on most of these topics in other posts and I’ve linked to them from the list.

If you want to help me build out the list to twenty items, your comments are always welcome.

For those who’d like a .pdf version of this list, I’ve made it available on my web site at “SaaS Marketing Essentials.”

1. Build a marketing strategy specifically for your SaaS solution

While many of the tactics of marketing a SaaS solution are identical to those used in marketing an on-premise solution, the strategic elements – the audiences, the value proposition and the schedule – are different. You’ll need to do more than simply tweak your on-premise marketing strategy to meet the unique challenges of marketing your SaaS solution. (Find more at “The Unique Challenges of Marketing SaaS Solutions.”)

2. Market the promise, not just the product

With SaaS solutions, customers are subscribing to the promise that your company will not only deliver functionality in the product today, but will provide fast and reliable access to the application, protect sensitive data, and deliver valuable enhancements over the entire life of the subscription. To win their trust, show customers your future plans and your record of delivering on past promises, provide proof of your reliability, and give them evidence that you can provide security. (Find more at “Advice on Exposing the Roadmap: Relax.”)

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