Archive for the ‘Marketing’ Category

Marketing Trends Add Fuel to the SaaS Development Fire – SaaSBuzz.com

15, Dec 2009

A trend is not a fad. A fad comes and goes quickly, while trends have staying power. Great ideas become trends when they are widely adopted beyond their original driving force.
Such is the case with the marketing trend of direct digital marketing — relevant digital marketing communications that are addressable to a specific individual with [...]

Ten Essentials of SaaS Solution Marketing – Good Read

12, Nov 2009

Here is a good list that I came across from another blog.
Ten Essentials of SaaS Solution Marketing
I’ve been thinking and writing for awhile now about the challenges of marketing software-as-a-service (SaaS) solutions and thought it would be useful to gather the essential elements required for success into a handy list. I’ve expanded on most of [...]


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