SAN MATEO, Calif.–(BUSINESS WIRE)–newScale^® Inc., pioneers of the self-service IT storefront for the enterprise, today announced that newScale 9, the latest version of the company’s market-leading FrontOffice^™ Suite, has been named the Gold Winner in the “Private Cloud Computing” category of the Best of VMworld 2010 awards. Announced today, the Best of VMworld 2010 awards winners are selected by an independent team of experts and editors from TechTarget’s SearchServerVirtualization.com based on innovation, value, performance, reliability and ease of use.

As noted on SearchServerVirtualization.com, the judges for the VMworld 2010 Award cited newScale because it “brings the iPhone experience to the enterprise.” The judges selected newScale for its innovative “app store for the enterprise,” highlighting the software’s “user-friendly interface that lets you order, receive and deploy applications in your private cloud infrastructure.”

All products considered for a Best of VMworld 2010 Award are from companies exhibiting at the VMworld 2010 conference, held in San Francisco this week. SearchServerVirtualization.com received over 200 nominees for the nine categories in the contest, which is in its fourth year. The “Private Cloud Computing” category was new this year and recognizes on-premise cloud products.

“We are honored to be selected as the first Gold winner in this important new category for the Best of VMworld awards,” said Scott Hammond, newScale president and CEO. “This award is great recognition of newScale’s innovation and success with customers deploying private or hybrid clouds. Cloud computing for the enterprise requires a simple e-commerce ‘shopping’ experience for the IT consumer, together with the policy-based controls, governance, lifecycle management, and orchestration we provide. We look forward to helping drive the market for enterprise cloud computing.”

While newScale earned the Gold award in the Best of VMworld 2010 Private Cloud Computing category, rPath’s rBuilder was selected as the finalist. In separate news last week, newScale and rPath announced their collaboration together with Eucalyptus Systems and MomentumSI to deliver an integrated technology platform – providing an on-ramp to private and hybrid cloud computing in the enterprise.

Earlier this week, newScale announced that newScale supports the new VMware vCloud™ Director software for building and operating secure clouds. Enterprises and service providers can complement the power of VMware vCloud Director with newScale’s consumer-like e-commerce IT storefront, policy-based governance, and lifecycle orchestration for all data center services, including storage, network, security, and applications.

The newScale FrontOffice Suite provides a unified e-commerce IT storefront portal for data center services, managing virtual, cloud and physical environments. With newScale, enterprise IT teams and service providers can define standard offerings, enable self-service, automate the service request workflow, manage the end-to-end service lifecycle, and track IT costs. Users have easy, yet controlled, access to the IT resources they need on-demand – instead of waiting days or weeks. A free trial is available at: www.newscale.com/rcdtrial.

About newScale, Inc.

newScale is the leading provider of self-service, service catalog, and lifecycle management software for enterprise IT and private/hybrid cloud computing. With more than two million users worldwide, newScale helps IT organizations and service providers offer a self-service storefront for both desktop and data center services-across physical, virtual and cloud environments. newScale customers – including 20 percent of the Fortune 50 – benefit from greater IT agility, increased user satisfaction, and tens of millions of dollars in savings. For more information, visit www.newscale.com.

About SearchServerVirtualization.com

SearchServer Virtualization is an enterprise virtualization-focused website providing IT professionals and the community with the latest server virtualizations news, articles, tips and expert advice. Other virtualization information includes webcasts and industry white papers covering all areas of server virtualization, such as virtualization platforms, server hardware, managing virtual environments, virtualization architecture and strategies, application issues, and more. Its sister site SearchVMware.com is dedicated to helping IT organizations evaluate products, services and business strategies that can lead them to successfully implementations of virtualization technologies in VMware environments. And sister site SearchVirtualDesktop.com is the premier source for information on desktop virtualization application virtualization, and virtual desktop infrastructure.

Editor’s Note: All newScale brand and product names are trademarks or registered trademarks of newScale Inc. in the U.S. and other countries. All other products or company names mentioned are used for identification purposes only, and may be trademarks of their respective owners.

Source: BusinessWire

This WordPress plugin allows you to use Amazon’s Simple Storage Service to host your media for your WordPress powered blog.

Amazon S3 is a cheap and cost effective way to scale your site to easily handle large spikes in traffic (such as from Digg) without having to go through the expense of setting up the infrastructure for a content delivery network. Startup companies are embracing it for their online storage solution, and even bloggers are starting to use it to host their images and other static media (such as mp3 files for their podcasts).

Pricing is really cheap. There are no setup fees, no minimum costs, and you literally only pay for what you use, even if it’s just a couple cents a month. If you have a WordPress powered blog, and have a lot of media (such as images or mp3s), this plugin will help you easily utilize Amazon S3 for bandwidth and storage.

Once setup, this plugin transparently integrates with your WordPress blog. File uploads are automatically saved into your Amazon S3 bucket without any extra steps. Once saved, these files will be delivered by Amazon S3, instead of your web host. Any image thumbnails that get created are saved to Amazon S3 too. You’ll also find an “Amazon S3″ tab next to your regular “Upload” tab, which allows you to easily browse and manage files that were not upload via WordPress.

Thanks to Tan Tan Noodles Blog for this

10 Laws of Being SaaS-y Updated for Cloud
— Bessemer Venture Partners (BVP) announced the release of its updated guidelines “Bessemer’s Top 10 Laws of Cloud Computing and SaaS.” The material can be found in a condensed form as an Op-Ed in the Sandhill.com newsletter and in its entirety on BVP’s website at www.bvp.com/cloud. Byron Deeter and Philippe Botteri, co- authors, will also present the material at Salesforce.com’s Dreamforce conference next week. Deeter, Botteri, and the BVP Cloud team define the expanded Cloud computing space as incorporating not only Software as a Service (SaaS), but also the newer segments Platform as a Service (PaaS) and Infrastructure as a Service (IaaS). While SaaS is currently the largest, most lucrative, and best-known of the segments, the other two are experiencing hypergrowth and are becoming increasingly important in the Cloud landscape.

Open-source

software has been on the rise at many businesses during the extended economic downturn, and one of the areas where it is starting to offer companies a lot of flexibility and cost savings is in cloud computing. Cloud deployments can save money, free businesses from vendor lock-ins that could really sting over time, and offer flexible ways to combine public and private applications. The following are 11 top open-source cloud applications, services, educational resources, support options, general items of interest, and more.

Eucalyptus. Ostatic broke the news about UC Santa Barbara’s open-source cloud project last year. Released as an open-source (under a FreeBSD-style license) infrastructure for cloud computing on clusters that duplicates the functionality of Amazon’s EC2, Eucalyptus directly uses the Amazon command-line tools. Startup Eucalyptus Systems was launched this year with venture funding, and the staff includes original architects from the Eucalyptus project. The company recently released its first major update to the software framework, which is also powering the cloud computing features in the new version of Ubuntu Linux.

Red Hat’s Cloud. Linux-focused open-source player Red Hat has been rapidly expanding its focus on cloud computing. At the end of July, Red Hat held its Open Source Cloud Computing Forum, which included a large number of presentations from movers and shakers focused on open-source cloud initiatives. You can find free webcasts for all the presentations here. The speakers include Rich Wolski (CTO of Eucalyptus Systems), Brian Stevens (CTO of Red Hat), and Mike Olson (CEO of Cloudera). Stevens’ webcast can bring you up to speed on Red Hat’s cloud strategy. Novell is also an open source-focused company that is increasingly focused on cloud computing, and you can read about its strategy here.

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SaaSBuzz Company of the Day

TrackVia is a radical departure from the way applications were developed in the past. Our platform provides you with a complete technology stack (hardware, infrastructure, storage) together with database, security, workflow, user interface, and other tools that allow you to create and host powerful business applications.

Whether you’re a business professional who’s frustrated at the delays and hassles of trying to get an application built, or you’re an IT professional who’s frustrated at the never-ending backlog of application requests, TrackVia is the solution you’ve been waiting for.
Business Benefits

* Build sophisticated relational applications.
* No coding or IT expertise required.
* Rapid application design and deployment.
* No upfront costs, no hardware required.
* Easy UI for all end users.
* Applications can be easily tweaked and maintained.

IT Benefits

* Secure, scalable platform that you can trust.
* Eliminate disparate, random spreadsheets and ad hoc applications.
* Business employees can run reports without DBA assistance.
* Continuous data backups, “any point in time” data restoration.
* Complete, granular change history, by user.

Platform Benefits

* Multitenant Architecture
* Intuitive User Interface
* Unlimited Database Customizations
* Workflow and Approvals
* Granular Security and Sharing

Find out more on their website

Cloud computing offers significant benefits, but will account for only a fifth of overall enterprise IT by 2012 and will leave many businesses disappointed, a Gartner analyst has claimed.

Speaking at Gartner Symposium ITxpo in Cannes, Gartner vice president David Cearley said that by 2012, 20% of businesses would be using cloud computing for part of their IT infrastructure — a figure which contrasts sharply with the build-up surrounding the concept of on-demand, elastic computing services.

“Cloud computing is one of the most hyped terms in the industry right now,” Cearley said. “In many ways it’s overhyped. In the next 12-18 months, it’s going to crash into the trough of disillusionment. But we do think cloud computing is going to be a very important long-term phenomena.”

“You hear a lot about cloud computing today, and we do think we’re going to see rapid growth over the next few years. By 2012, about 20% of user organisations will rely on the cloud model for significant parts of their IT environment. Even a few years from now, it’s not necessarily going to be the dominant form of comp in your environment. It’s going to be a broad, long-term phenomenon. ”

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