Broccoli, a San Francisco company whose software answers phone calls, books appointments and follows up on estimates for plumbing, HVAC, roofing and other home-service businesses, has raised $52 million across a Series A and a Series B, both led by Khosla Ventures. Y Combinator and Operator Partners also took part, the company said in a release dated October 28.
The two rounds closed nine months apart, and the first was never announced on its own. A securities filing fits that timeline: Broccoli Intelligence, Inc. reported a first sale of shares on January 16, 2026, about nine months before the announcement.
Broccoli announced both rounds together on its X account on the afternoon of October 28, crediting Khosla Ventures as lead and Y Combinator.
Post on X by @call_broccoli
Broccoli has raised our Series A and Series B, both led by @khoslaventures with @ycombinator Home services deserves tech that works as hard as its people. We're just getting started 🥦🥦🥦 https://t.co/CZQYbNnpiH https://t.co/355eYakjsV
What Broccoli sells
Broccoli's software works the front office of a trades business. According to the release, it answers calls, books appointments, follows up on estimates, renews service memberships and reconnects with past customers when schedules allow. Before a technician arrives it gathers what the business knows about the home, its equipment and its service history. It connects information across the tools a business already uses, the company said.
Broccoli said more than 1,500 home-service businesses use it, including Ace Hardware Home Services, Any Hour Group, Mr. Electric and Authority Brands, and that they have used it for more than 10 million customer conversations and 2.5 million booked appointments. For one national multi-location customer it reported a 29% rise in revenue and a 36% cut in overhead in the first year. It did not name that customer.
Co-founder and CEO AJ Jain and co-founder Adi Ketkar met at BITS Pilani and earlier built Telematica, also backed by Y Combinator. Their first Broccoli customer was Armstrong Plumbing, run by Marcelle Flowers, who later joined Broccoli as chief industry officer.
The two rounds
The release gives only the total. Jain told Fortune the split: $22 million in the Series A and $30 million in the Series B, so the second round was about 1.4 times the first. Jain also told Fortune that revenue had tripled since the Series A, and that the team had grown from 15 people a year earlier to more than 150. Broccoli did not give a revenue figure.
Fortune reported a post-money valuation of $300 million, citing a person familiar with the matter; Broccoli declined to comment on its valuation to Fortune. On that figure, the $52 million raised would be about 17% of the company's value.
The Form D that Broccoli Intelligence, Inc. filed on February 24 is the only public document on the earlier round. It reports an equity offering of $26.6 million, of which $23.7 million had been sold to 22 investors, with a first sale on January 16. It names Jain, Ketkar and Samir Kaul of Khosla Ventures as directors. The amount sold is $1.7 million more than the $22 million Jain gave Fortune; the filing does not call the round a Series A or explain the gap. No filing for the Series B appeared on the SEC's site by the morning of October 31.
Kaul, a founding general partner at Khosla Ventures, gave the firm's reason in the release.
We are short on plumbers, electricians and HVAC technicians, and the ones we have spend their nights on paperwork. Software should have solved that long ago.Samir Kaul, founding general partner at Khosla Ventures, in Broccoli's release
Broccoli said it will use the money to hire faster and add AI features across the customer relationship. It has offices in Utah as well as its San Francisco headquarters.
What it means for field-service software
The trades already have a large public software company. ServiceTitan (NASDAQ: TTAN) reported revenue of $292.8 million for the quarter that ended July 31, up 21% from a year earlier, and expects $1.139 billion to $1.144 billion for its fiscal year. Its customers invoiced $26.8 billion through its platform in the quarter, so ServiceTitan's revenue came to about 1.1% of the money its customers billed.
Measure | Broccoli | ServiceTitan |
|---|---|---|
Sells | Call and follow-up agents | Operating system |
Revenue | Not disclosed | $292.8M a quarter |
Growth | 3x since Series A | 21% a year |
Valuation | $300M reported | Public company |
Sources: Broccoli's release; Jain and a person familiar, to Fortune; ServiceTitan's results for the quarter ended July 31, 2026.
The two companies now pitch the same thing from opposite ends. ServiceTitan describes itself in that release as an "agentic operating system" for the trades, and its CEO, Ara Mahdessian, credited it for the quarter's growth. Broccoli is selling the same promise as a layer that connects to the tools a contractor already uses. For a plumbing or HVAC owner, the choice is whether the software that answers the phone should come from the company that holds the jobs and invoices, or from a specialist that plugs into it.
The numbers show how far apart the two are. Broccoli's reported valuation is about a quarter of the revenue ServiceTitan expects this fiscal year. What Khosla is paying for is the growth Jain described: a company that, on his account, tripled revenue and grew its staff about tenfold in roughly a year.
