Intuit (Nasdaq: INTU) said on October 15 that it has signed an agreement to acquire Sequence, a London and New York company whose software automates the path from a signed contract to recognized revenue: pricing, billing, invoicing, collections and revenue recognition. Financial terms were not disclosed, and Intuit did not give a date for the deal to close.
Twelve days later, at its Intuit Connect conference in Las Vegas, Intuit put the product on its roadmap. Its October 27 release said new revenue management capabilities in Intuit Enterprise Suite, its accounting and ERP product for mid-market companies, would come "as a result of Intuit's recent acquisition of Sequence," and listed them as "coming soon."
Why Intuit wants it
Intuit's pitch is that billing for usage is one of the main things that pushes growing companies to an ERP. Ashley Still, who runs Intuit's Small Business and Mid-Market Group, made that case in the announcement.
As businesses grow, pricing, billing, and collecting on complex usage-based and milestone-based revenue becomes one of the biggest reasons they choose an ERP.Ashley Still, Executive Vice President and General Manager, Small Business and Mid-Market Group, Intuit
Intuit said Sequence would let it sell to industries it does not serve well today, naming B2B software and professional services, and would give mid-market customers and their accounting firms one platform to bill for consumption, usage, seats and milestones. Riya Grover, Sequence's co-founder and chief executive, said in the same release that revenue management "has long been the most fragmented workflow in the back office" and that usage-based and hybrid pricing were making it harder. She will join Intuit's Mid-Market product organization with her team.
Intuit's mid-market business is growing faster than its business segment as a whole. Its segment for businesses, which includes QuickBooks and Mailchimp, grew 16% to $12.9 billion in the fiscal year that ended July 31, according to its results release. Intuit's mid-market revenue grew 39% in that year and its mid-market customer count 28%, CFO Dive reported, citing the company. Still said Intuit Enterprise Suite had nearly reached $150 million in annual recurring revenue, Constellation Research reported.
Who Sequence is
Sequence was founded in 2021. In December 2025 it announced a $20 million Series A led by 645 Ventures, with a16z, Firstminute Capital, Passion Capital, Dig Ventures and Vor Capital, and said it had raised $40 million to date, which puts its earlier funding at about $20 million. At the time it said it had more than 100 customers and had grown annual recurring revenue tenfold in a year, and named Cognition, Legora and Incident.io among them. Those are the company's own figures.
Intuit called Sequence "a Series A revenue management company." Tech.eu, citing The Times, reported that Grover holds more than 45% of the company and her co-founder Eamon Jubbawy, a co-founder of Onfido, more than 15%.
What it means for Sequence's customers
Intuit said it "will continue to support Sequence's customers and make its capabilities available after the acquisition closes," and will build an integrated offering "in the coming months." Neither company has said what that means for prices or contracts.
The open question is the ledger. Sequence's own site sells a "native, two-way sync with NetSuite, Xero, and QuickBooks." Two of those three, NetSuite and Xero, are accounting systems sold by Intuit's rivals. Intuit has committed to supporting Sequence's customers but has not said whether the NetSuite and Xero connections stay in the product. A finance team running Sequence on NetSuite should read that as undecided rather than settled either way.
The same homepage now carries a banner saying "Sequence has been acquired by Intuit." Intuit has not announced that the deal has closed; SaasBuzz treats it as agreed until it does.
Intuit's earlier deals
Sequence is small next to the two acquisitions that built today's Intuit. Both priced in filings; this one has not been.
Deal | Agreed | Price | Closed |
|---|---|---|---|
Credit Karma | Feb. 2020 | $7.1B | Dec. 2020 |
Mailchimp | Sept. 2021 | $12B | Nov. 2021 |
Sequence | Oct. 2026 | Undisclosed | Not yet |
Sources: Intuit's announcements of the Credit Karma agreement and its completion, and of the Mailchimp agreement and its completion, filed with the SEC; Intuit, October 15, 2026.
The timelines differed. Credit Karma took 283 days from agreement to close; Mailchimp took 49. Credit Karma's price was about seven times the nearly $1 billion in revenue it booked in 2019, by Intuit's own figures. Mailchimp was paid for in roughly equal parts: about $5.7 billion in cash and Intuit shares worth about $6.3 billion at the time of closing.
Credit Karma came with more than 100 million members. Sequence, by its own count, had more than 100 customers last December: Intuit is buying a workflow and a team for a product it is still building, not an audience. The deal follows Freshworks' agreement to buy Torii, announced October 12, which also came without a price.
